Media Metrics Roundup for July 12, 2017

    by Jason Alcorn
    July 12, 2017

    ‘Views Can Happen By Accident’: Publishers Are Thinking More About Watch Time — And YouTube

    Sahil Patel / Digiday

    Everything old is new again. And publishers are tired of Facebook’s 3-second “view.”

    How Do We Build a Better Recommendation Experience for Mobile News Readers?

    Madeline Walsh / The Guardian Mobile Innovation Lab


    The latest project from a very smart product team.

    How Instagram Learns From Your Likes To Keep You Hooked

    John Paul Titlow / Fast Company

    The Explore tab delivers serendipity — and loyal users.


    The Only Metric That Matters — Now With Fancy Slides!

    Josh Elman / Greylock Partners

    A VC’s advice to founders is relevant to the news industry too.

    Here’s What Happened The Last Time Audio Producers Got Better Data

    Gabe Bullard / NiemanLab

    Is there a pitfall in newly available podcast metrics?

    From MetricShift

    How the News Industry’s Early Social Media Editors Moved Up the Ladder by Julia Haslanger

    DigitalEd Panel: How to Get Better Video Metrics by Jason Alcorn

    This Is How Top Instagram Publishers Use Video vs. Photos by Gabriele Boland

    Same Old Email Newsletter? Update Your Playbook With This Tool by Sangeeta Singh-Kurtz

    Opinary Case Study: How to Ask More Engaging Questions by Simon Galperin

    Upcoming Trainings and Events

    How to Measure Impact in Journalism [July 19]

    Use Google Apps to Workflow Like a Pro [July 26]

    How to Get Better Video Metrics [July 27]

    How to Solve Legal Issues on Social Media [Aug 16]

    Journalism School Hackathon: Sports + Health [October 20-22]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: business metrics instagram media impact video metrics

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

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