Special: MetricShift Survey Results
Readers’ top priorities.
8 Things We Learned From 10 Million Inauguration Emoji
(Gilad Lotan / BuzzFeed)
My favorite listicle. BuzzFeed’s VP of Data Science wrote it.
Flawed Metrics that Publishers Use all the Time
(Thomas Baekdal)
Be careful with Most Popular Content.
Moving Toward a Better Future for Measurement
(Rhonda Evans, Gabriel Kasper, & Tony Siesfeld / Stanford Social Innovation Review)
The philanthropic kind. At a non-profit news organization? Read this.
10 Disciplined Approaches to Google Analytics
(Aaron Agius / Kissmetrics)
Are you proactive or reactive?
Using Data to Improve the Success of Your Video Content
(Allie VanNest / Parse.ly)
The analytics firm Parse.ly has added video analytics to its dashboard.
From MetricShift
The One Metric Journalists Need to Steal from Content Marketers by Lee Procida
MetricShift Survey: Audience Engagement, Impact Measurement Are Top Priorities by Jason Alcorn
#MetricShift Chat: Measuring Soft News by Tim Cigelske
WordPress vs. Medium: A Case Study by Tim Cigelske
5 Steps to Bringing Analytics to Life for Reporters and Editors by Jean Hodges
5 Secrets to How Food Videos Go Viral on Social by Gabriele Boland
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> How to Launch a Podcast [Feb. 8]
> #MetricShift Chat [Feb. 10]
> Getting Started with 360° Video [Feb. 15]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
> How to Boost Engagement with User and A/B Testing [Mar. 1]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.