How The Economist Turns Social Visitors Into Subscribers
(Lucinda Southern / Digiday)
9 weeks is all it takes for The Economist to convert a reader.
The Google Analytics Setup I Use on Every Site I Build
(Philip Walton / Google Analytcs)
A no-BS guide for web developers from a Google engineer.
Advertising vs Subscription
(Mads Holman / Bibblio)
Are we reaching a tipping point? If so, first-movers have the advantage.
From Televisions to Telescreens: Video Viewing Habits Are Sensitive Information
(Joseph Jerome / Center for Democracy & Technology)
Vizio settled for $22M after tracking TV viewing behavior without consent. Here’s what it could mean for digital tracking.
The Hierarchy of Engagement, Expanded
(Sarah Tavel / Greylock Partners)
Terrific slides from the first female partner at major VC firm Greylock Partners.
How to Use Analytics to Differentiate Your Content by Gabriele Boland
Your Cheat Sheet for Newsletter Analytics by Tamara Power-Drutis and Sangeeta Singh-Kurtz
Editorial Analytics Are Stranded In Another Era. It’s Time To Take Them Seriously. by Jon Wilks
The One Metric Journalists Need to Steal from Content Marketers by Lee Procida
MetricShift Survey: Audience Engagement, Impact Measurement Are Top Priorities by Jason Alcorn
WordPress vs. Medium: A Case Study by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Getting Started with 360° Video [Feb. 15]
> #MetricShift Chat: Measuring What Entertains Us [Feb. 17]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
> How to Boost Engagement with User and A/B Testing [Mar. 1]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.