Futures Lab #182: Making Video Interactive With Adways

    by Rachel Wise
    February 17, 2017
    Adways is a tool that allows publishers to make web video interactive.

    Adways is a new tool for turning online video into an interactive experience that works across multiple platforms. Adways general manager Fabrice Jaeger explains how news organizations might use this technology.

    Reporting by Reuben Stern and Marlee Baldridge

    For more information:

    • To create an interactive video, a publisher can access Adways through a web browser interface and paste in a link to any video already published online.
    • Interactive elements that can be overlayed include a photo gallery, e-commerce interface, video within a video, text, quizzes, audio, images, a Twitter feed or even a full website.
    • The finished interactive videos can be embedded on other websites. Because Adways’ embed code is based on HTML5, the viewing experience is consistent across a wide range of web browsers and devices.
    • Adways provides analytics, including the ability to track viewer interaction and time spent engaging with links throughout the path of the video.
    • You can watch a step-by-step tutorial of creating an interactive video using Adways here.
    • A few examples of English-language Adways videos can be found in this online gallery.
    • To begin a free trial, users can sign up here. To upgrade an account for additional features, contact [email protected].


    Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.

    RJI Futures Lab web bannerThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: adways futures lab interactive video rji tools web video

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