Media Metrics Roundup for January 4, 2017

    by Jason Alcorn
    January 4, 2017

    Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

    (Marty Swant / Adweek)
    It’s part of a big push by Snap to improve measurement.

    Top 3 Social Media Monitoring Products of 2016 (and 2 Contenders for 2017)

    (NewCo Shift)
    A couple of these are new to us — and maybe to you.

    A Billion Dollar Gift For Twitter

    (Anil Dash / Startup Grind)
    Q. How can Twitter save itself? A. “Stop using meaningless metrics as your measure of success.”


    Google Helping Mobile Publishing? Some Publishers Are Not So Sure

    (Daisuke Wakabayashi / New York Times)
    The tradeoffs with AMP are too steep, especially for smaller publishers.

    Instagram is Positioned to Become a Video Powerhouse in 2017

    (Allie VanNest / Parse.ly)
    TechCrunch’s Director of Audience Development thinks so, at least.

    From MetricShift

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: editorial analytics Google amp publisher metrics social media metrics

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