Media Metrics Roundup for May 5, 2016

    by Alexandra Kanik
    May 5, 2016

    CNN Claims ‘Cross-Media’ Audience of 174 Million

    (Mark Joyella / AdWeek)
    CNN is using a new product that claims to measure cross-platform, unduplicated reach.

    Moz Launches Comprehensive Keyword Research Tool "Keyword Explorer"

    (Greg Finn / Search Engine Land)
    Go nuts with Moz's new keyword tool!

    Instagram's Carousel Ads Now Support 60-Second Videos

    (Matt McGee / Marketing Land)
    Instagram jumps on the video ad bandwagon.


    New York Times Co. Reports Loss as Digital Subscriber Base Grows

    (Sydney Embers / The New York Times)
    Curious about NYTimes metrics and revenue numbers? Look no further.

    BBC's Weekly Global Audience Rises to Record 348 million

    How about the BBC metrics? Here you go!

    Track HTML5 Video Events using Google Analytics and Javascript

    (Matt West / Medium)
    If you’re not a coder, pass this one along to your web developer.


    From MetricShift:

    How to Take Advantage of Facebook’s Algorithm Tweak by Tim Cigelske

    Making Sense of Engagement Editors, Social Metrics and Analytics by Kira Hoffelmeyer

    Pulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last? by Allie VanNest

    How the ‘Inverted Impact Pyramid’ Can Make a Hyperlocal Story Go International by Simon Galperin

    A Faster FT.com: How Slow Websites Damage Publishers’ Revenue by Matt Chadburn & Gadi Lahav

    How Statsbot for Slack Can Integrate Analytics into Your Daily Routine by Alexandra Kanik


    Upcoming Trainings & Events:

    > Media Metrics 101 [May 11]
    > #MetricShift Twitter chat: Metrics for Non-Profits [May 13]
    > How to Automate Social Media [May 25]

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    Tagged: bbc cnn cross-platform new york times unduplicated reach

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