Futures Lab Update #123: Top Trends and Ideas From ONA15

    by Reuben Stern
    October 2, 2015
    News must not just be distributed across different platforms, but be tailored to the personality and audiences of those platforms. Screenshot courtesy of RJI.

    This week we bring you key takeaways and an overview of emerging digital trends from the 16th annual Online News Association conference, held Sept. 24-26 at the Hyatt Regency Century Plaza in Los Angeles.

    "Every now and then there is a story or a moment that does find its own natural way onto a platform, and there are other stories where it's just going to feel better for Vine and Tumblr than Facebook and Twitter." -- Sarah Frank, executive editor, NowThis

    PART 1: ONA15 conference recap

    This year’s gathering of the Online News Association brought digital journalists and innovators from all types of media to Los Angeles for a three-day showcase of the latest trends and ideas moving journalism forward. We offer you a quick recap of five key takeaways: The new meaning of “multiplatform”; the importance of user experience; the latest thinking about online video; the evolving popularity of audio; and new ways of measuring audience behavior.
    Reporting by Reuben Stern, Rachel Wise, Daniel Shapiro, Berkeley Lovelace and Travis McMillen


    [To skip directly to this segment in YouTube, click here.]

    PART 2: Tech Trends from Amy Webb

    Robots, holograms, peer-to-peer networks, digital recognition and advanced cognitive computing are some of the technologies likely to shape journalism over the next year and beyond, according to Amy Webb, founder and chief executive officer of Webbmedia Group. We sit down with her to get some details on what it all means.
    Reporting by Reuben Stern, Rachel Wise and Travis McMillen

    [To skip directly to this segment in YouTube, click here.]


    Additional materials:

    For more from the conference:

    A newsroom staffed by college students provided detailed coverage from the event.

    Short video interviews with many of the presenters from the conference can be found in this ONA15 YouTube playlist.

    Full videos of several entire sessions, along with presentation materials and compilations of related Tweets, are accessible through the conference program schedule page. (Click on the individual session to access the video and/or Twitter material.) Some of our favorites include:

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashiftThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: audio cognitive computing immersive storytelling millennials mobile ona ona15 peer-to-peer publishing platforms rji rji futures lab robots social use case user engagement

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