MediaShift produced its first-ever Journalism Innovation Summit, a one-day conference to tackle some of the trickiest topics posing the media industry, on May 15, 2015, at the City University London. The Summit took on various hot-button topics — where to distribute innovative content, how to increase audience engagement, and what are the most promising business models. The day was split into a morning keynote, panel and breakout sessions devoted to content, and an afternoon keynote, panel, and breakout sessions devoted to business models. There was an opening reception at Wayra co-hosted by BBC News Labs, and a closing night reception hosted at Bloomberg.
If you’re reading this, chances are you’ve probably mulled over these topics as well. The Summit was a chance to hear from panelists representing both legacy and new media, and to participate in group activities to network and collaborate.
We’ve rounded up photos, coverage, feedback, and a Storify to highlight some of the ideas that emerged from the Summit. Did we miss anything? Let us know, and we’ll update the post.
And if you missed this event but want to join us for our next one, register now for Collab/Space New York, hosted at the Ford Foundation on July 15!
Photos
Opening Reception
Co-hosted by Wayra and BBC News Labs, photos by Basile Simon, BBC News Labs
Posted by PBS MediaShift on Wednesday, May 20, 2015
Journalism Innovation Summit + Closing Reception
Photos at MediaShift’s first Summit in Europe
Posted by PBS MediaShift on Thursday, May 28, 2015Coverage
Coverage
5 formats BBC uses in the ‘hunt for new audiences,’ by Catalina Albeanu, Journalism.co.uk
What do Disney Princesses and Journalism Have in common? Top Takeaways From the Journalism Innovation Summit, by Federica Cherubini, World News Publishing Focus
Journalism Innovation Summit in London Takes on Content, Business Models, by Tristan Stewart-Robertson, PBS MediaShift
What Snow White Can Teach Journalists About Audience Engagement, by University of Oklahoma Student Reporting Team, PBS MediaShift
Journalists Tackle Innovative Content, Engaging Business Models in London, by University of Oklahoma Student Reporting Team, PBS MediaShift
Journalism Innovation Summit @ City University London, PBS MediaShift
Feedback
Here is some of the feedback we received on surveys from people who attended the Summit:
“It was a thought-provoking day which wasn’t all one-way traffic.” -Russell Merryman, MA International Journalism, London College of Communication
“The program was very stimulating and informative. The three levels of programming seemed to work well. The morning program was more internally coherent than the afternoon session because the startups were in so many different kinds of businesses. The different kinds of participants mixed better than I anticipated. I was impressed that most of the professionals interacted so well with the students. MediaShift worked hard to pull this off in another country and that work paid dividends in a high-octane day of good content and social interaction. Congratulations!”
“I found the conference interesting and stimulating. What I missed was a discussion about the meaning of journalism which was somewhat overshadowed by celebratory discussions of new tools. I would be happy to stay in touch with MediaShift and thanks for organizing this meeting.” -Rony Armon, King’s College London
“I really enjoyed the event and interesting mix of attendees. I found the morning sessions to be more interesting and engaging than the afternoon, but still enjoyed the entire programme. Look forward to the next time.”
“Unfortunately, I did not learn much from the Summit. I was expecting stronger and inspirational keynote speakers, with more concrete examples on their strategy and the results/benefits/lessons. I felt that we are quite advanced compared to several media.”
Storify
Sonia Paul is a freelance journalist based in India and is the editorial assistant at PBS MediaShift. She is on Twitter @sonipaul.
