Categories: MetricsTools & Resources

Media Metrics Roundup for October 4, 2017

Good News: People Read About What They Say They’re Interested In
Megan Radogna / Parse.ly
Do people want local news, like they say?

Social Media Platform Changes You May Have Missed In September
Tory Starr / WGBH
Updates to Facebook, Instagram, Twitter and Apple News.

How Univision Has Grown Its Digital Presence With A Mission-Driven Focus
Lucia Moses / Digiday
Bucking the trend by still increasing pageviews during a #PivotToVideo.

A Brief History Of Media Measurement
Brent Merritt / Medium
Why we ended up with volume metrics for digital media.

Google Updates Policy on News Pay Walls. ‘First Click Free’ to End.
Sydney Ember / New York TImes
Publishers could see a steep drop-off in referral traffic.

Do 2-Second Videos Work On Facebook?
Garett Sloane / AdAge
Some people seems to think so.

More From MetricShift

How a Paper Supporting Colonialism Hacked Academic Metrics
by Portia Roelofs and Max Gallien

How News Agencies Are Using Audience Metrics, Overcoming Challenges
by Christoph Schlemmer

Why Knight’s Jennifer Preston Moved Her Focus to Engagement Metrics
by Julia Haslanger

Can Australia’s Media Reform Help News Move Beyond Clicks?
by Peter Fray

Sortable Analytics Helps Publishers Optimize Their Revenue Faster
by Jason Alcorn

Upcoming Trainings and Events

5 Tech Tools to Improve Your Reporting [October 11]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

How to Create a Community-Centered Newsroom [October 18]
Instructor: Andrew Losowsky of The Coral Project

Journalism School Hackathon: Sports + Health [October 20-22]
MediaShift and the University of North Texas

Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.