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    Categories: MetricsTools & Resources

Media Metrics Roundup for October 25, 2017

How the USA Today Network Is Measuring Impact in Its Newsrooms
Anjanette Delgado / MediaShift
Gannett wants to explore how to use impact in marketing the value of subscriptions.

13 Things I Learned From Six Years At The Guardian
Mary Hamilton / Medium
The viral post on audience from the former executive editor for it at The Guardian.

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ To Drive Newsletter Sign-Ups
Max Willens / Digiday
21,000 new email subscribers joined Essential California.

Personalization Isn’t Just ‘Hi [Your Name]’ Anymore
Cara Hogan / Campaign Monitor
A look at how consumer brands leverage analytics for customer satisfaction.

Snapchat Dangles Referral Traffic With Link Sharing From Other Apps
Josh Constine / TechCrunch
An app update this week adds external link sharing, timely because of the next story…

Clarifying Recent News Feed Tests
Adam Mosseri / Facebook
You probably heard publishers may get cut out of the News Feed. Here’s Facebook’s response.

More From MetricShift

Stop Saying Pageviews Don’t Matter
Nicole Blanchett Neheli

5 Steps To Sharing Analytics Throughout The Newsroom
Liam Corcoran

WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
Rebekah Monson

How Metrics Became an Essential Part of ONA17
Jason Alcorn

Good News: People Read About What They Say They’re Interested In
Megan Radogna

Upcoming Trainings and Events

Introduction to After Effects [November 1]
Instructor: Filmmaker Kylos Brannon

How to Launch a Podcast [November 8]
Instructor: Megan Calcote of the Educating Geeks podcast

Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University

5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

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