Design Thinking: Media Business Case Studies
Instructor: Robb Montgomery, Journalism Professor and Consultant
Learn how to use innovation to grow your business.
Design Thinking is a hot topic these days and is typically used by startups seeking to disrupt existing marketplaces with revolutionary products and services.
In this free webinar, Professor Montgomery will brief you on the techniques and processes that can drive daily innovation results for any type of business. You don’t have to an engineer-driven tech startup to benefit from these types of structured workshops.
The presentation is illustrated with several recent case studies from publishers and journalism schools operating in different markets. You will see how to apply the best practices from popular human-centered approaches like Design Sprints and the Double-Diamond Design Process.
What you’ll learn from this Webinar:
✔ Innovation methods that get results
✔ How to use design thinking to grow your business: Develop new strategies, business models and products.
✔ The keys to leading innovation processes.
✔ How to identify a challenge or opportunity in your marketplace.
✔ The roles for running innovation workshops with a Sprint Master.
✔ Several case studies that support the methodology with verifiable results.
✔ The techniques for leading teams to solve problems together.
Innovation transforms the way people develop products, services, processes—and even strategy.
For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.
Who should take this training:
Date and Time: Oct. 3, 2017 at 11 am PST / 2 pm ET
Price: Free Webinar
NOTE: This Webinar includes fresh case studies from Montgomery’s best-selling online course on Design Thinking.
The certificate masterclass that is used by top universities and publishers and includes:
✔ An entire section of business case studies
✔ A examination of 10 types types of innovation
✔ A comparison of three popular design methods for business innovation
✔ Interviews with innovation leaders in the media business
✔ Exercises for each step of the Design Method
✔ Worksheets, canvases and idea generators
About the Instructor:
Robb Montgomery is a journalism professor, consultant and serial entrepreneur based in Berlin, Germany. He is the author of two books on visual storytelling and the founder of several businesses including Visual Editors, Montgomery Multimedia and the Smart Film School.
Montgomery is a former visual editor for the Chicago Tribune and Chicago Sun-Times. He redesigned the San Francisco Examiner in 2005 and has led innovation projects throughout his career. Montgomery teaches Mobile Journalism and Design Thinking at several European universities and is the author of “A Field Guide for Mobile Journalism” (iTunes) and “Smartphone Filmmaking” (Taylor & Francis). He has two best-seller courses on Udemy (Smartphone Filmmaking and Mobile Journalism) and founded the Smart Film School in 2015 to provide online training resources for schools and organizations.