MetricShift Chat: The Metrics of Fundraising

    by Tim Cigelske
    April 25, 2017

    The metrics of the journalism funding model are changing. Publishers are continuing to experiment with digital revenue as a replacement for print ads, resulting in more — and more effective — subscription campaigns and membership drives.

    This next wave of digital fundraising brings challenges as well as opportunities for growth. Does recurring monthly giving work? One-time direct appeals to donors? Pay-by-article and digital tipping? And when is the best time to ask for money?

    Whether a commercial publisher, public media or nonprofit newsroom, answering these and other questions about money requires careful measurement of what’s working and how.


    In our #MetricShift chat on Friday, April 28 at 1 p.m. ET, we will talk about the metrics of fundraising for journalism in the digital era.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Bikram Chatterji, Managing Director of Maximum Fun; Becca Edwards, strategy director Fiona Morgan, journalism program director Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant, and more to come.

    A Storify recap is posted below:

    Tagged: business of journalism fundraising membership

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