Futures Lab #180: Building Interactive Timelines With Sponsored Content from Tline

    by Rachel Wise
    February 3, 2017

    Tline is a new tool for creating interactive timelines that brings together publishers and advertisers. The timelines include sponsored advertisements and can be shared on social media or embedded on a site. Publishers have control over which ads are displayed on their timelines and receive a 50 percent share of the revenue.

    Reporting by Reuben Stern and Rayna Sims

    This is the new kind of native advertisement for publishers. – Avishay Ovadia, Co-Founder & CEO of Tline


    For more information:

    • Tline is an Israeli startup founded in 2015. When the company started, it was known as Crayze Media and “had a more general focus on adtech and e-commerce before stumbling upon the timeline idea,” according to GeekTime. They have since raised $500K.
    • According to Tline co-founder and CEO Avishay Ovadia, the idea for Tline was born from the desire for more information. He said he would find himself reading articles online but frustrated by the lack context. “I’m reading about how Snapchat is going to IPO but I don’t have the history of the company,” he wrote.
    • Tline has built several timelines of the history of well-known companies such as Snapchat, Facebook and Twitter.
    • An advantage for advertisers, Ovadia says, is that Adblock cannot block ads that are at the top of Tline timelines because they are integrated as part of the content.
    • Users can create timelines for free using Tline, with options to embed or share on social media.
    • While Tline offers a unique option for sponsored timelines, there are several other tools for creating interactive timelines. Tiki-Toki, Timetoast, Timeglider and TimelineJs are just a few.

    [Example] A timeline of the Futures Lab’s top 10 stories from 2016, built using Tline:

    Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.


    RJI Futures Lab web bannerThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: futures lab interactive timelines sponsored content timelines Tline

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