Futures Lab Update #164: NowThis’ Approach to Snapchat

    by Rachel Wise
    September 16, 2016
    A screenshot from this week's Futures Lab Update post.

    This story first appeared on RJI’s Futures LabReporting by Mitchel Summers and Hailey Godburn. 

    In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.


    For more information:

    NowThis delivers content on Snapchat through both Discover and its NowThisNews account.

    Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.

     RJI Futures Lab web bannerThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the receive email notification of each new episode.
    Tagged: discover futures lab NowThis nowthisnews rachel wise rji snapchat snapchat stories

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