#MetricShift Chat: Measuring Impact

    by Tim Cigelske
    June 6, 2016

    Counting up likes, shares, comments and online engagement is one way to measure the success of a news story. But how do you tell if it’s really making a difference in the world?

    The challenges and opportunities of measuring real-world impact — and not just the click of a button — is the topic of the next #MetricShift chat.

    Join the chat on Friday, June 10 starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT.


    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift.

    Guests will include Molly de Aguiar, Program Director of Informed Communities at the Geraldine R. Dodge Foundation; Dana Chinn, director of the USC Annenberg Norman Lear Center Media Impact Project; Carrie Brown, social journalism director at CUNY Grad School of Journalism; Wyatt Massey, Baltimore Sun intern reporter and America Magazine Postgraduate Writing Fellow; Jessica Pucci, Professor of Practice / Engagement & Content Analytics at ASU’s Walter Cronkite School of Journalism and Mass Communication; Cara Shousterman, PhD, Partnerships and Engagement Manager at the Harmony Institute, Tim Griggs, Innovator in Residence at the University of Texas at Austin’s Knight Center & School of Journalism; Elia Powers, Assistant Professor of Journalism & New Media at Towson University; and Jason Alcorn, MetricShift editor.

    A Storify recap is posted below:

    Tagged: impact measurement metrics metricshift twitter twitter chat

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    Hannah Eaves, consultant, Gates Foundation

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