#MetricShift Chat: The Metrics of Going Viral

    by Tim Cigelske
    April 18, 2016

    The ambivalence toward “going viral” is something that newsrooms are still grappling with in 2016. It’s undeniably impressive — and usually a cause for celebration — to attract a dazzling number of clicks and page views.

    But it also forces reporters and editors to ask what increased traffic does for them, and if it has a lasting impact.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift. Guests will include Andy Boyle, web developer for BreakingNews.com; Sheri Candler, social media and community editor for KCETLink Media Group in Los Angeles; Scott Meyer, co-founder of digital marketing firm 9 CloudsRob Gates, audience and metrics analyst for the Louisville , and Alexandra Kanik, MetricShift editor.


    View a recap of that chat below on Storify:



    Tagged: digital esquire kcet media metrics twitter viral

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