DigitalEd: How To Automate Social Media

    by Megan Calcote
    April 11, 2016

    Title: How To Automate Social Media

    Instructor: Megan Calcote, Program Coordinator, Donald W. Reynolds National Center for Business Journalism & Co-Executive Producer, Educating Geeks

    Make social media work for you around the clock.


    If you’re ready to expand your marketing efforts but you don’t want to manage your social media 24 hours a day, this online training can help. We’ll show you how to automate your social media posts without losing authenticity. Find out how to increase audience reach and engagement while improving the effectiveness and efficiency of your social operations.

    Learn why automated scheduling can be a powerful tool for your brand and how to use it in conjunction with real-time posts. Discover ways to determine the best times to post your updates. See powerful social media scheduling tools in action. You’ll take away ideas to help you develop an expanded social strategy and tools to help you execute and measure the success of your efforts.

    What you’ll learn from this training:

    1. Why automating social media can be a powerful part of your social strategy
    2. How to identify the best times to reach new audiences
    3. Tools you can use to automate your social networks
    4. How and why to optimize link previews for each social network

    Who should take this training:

    •      Journalists
    •      Content marketers
    •      Business owners
    •      Anyone who wants to better understand social strategy and increase their effectiveness on social media

    Date and Time: Tuesday, May 3, 2016 at 10 a.m. PT / 1 p.m. ET

    Price: $39

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

    About the Instructor:

    Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates business journalism training workshops, webinars and conferences for the center. She also is the executive producer for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

    Tagged: arizona state university automating social media digitaled megan calcote social media

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