DigitalEd: Reinventing Student Media for the Digital Age

    by Dan Reimold
    June 5, 2015

    Title: Reinventing Student Media for the Digital Age

    50 Things to Think About + 5 Traps to Avoid

    Instructor: Dan Reimold, assistant professor of journalism at Saint Joseph’s University, founder of College Media Matters and author of “Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age”


    How do student publications move from print to digital? A growing number of student media advisers, journalism educators and student journalists worldwide are wrestling with how, and how fast, to shift their outlets — or at least how to more smoothly sync the two together.

    This one-hour session will feature a rapid-fire breakdown of the many things you and your student media team should consider when making the leap to online-only, digital-first or simply more digital-and-mobile friendly. Examples of successful and failed student media reinventions will also be shared. And five key traps will be laid out that you may want to sidestep before, during and after the transition.


    What you’ll learn from this training:

    1. Changing production routines and new staff responsibilities and positions
    2. Financial challenges and emerging revenue schemes
    3. Audience engagement issues and social media innovation
    4. New types of student media storytelling to consider
    5. The big bad B-word (branding)
    6. Student media revolution versus (r)evolution
    7. Collaborating and competing with classes, the professionals & Facebook Confessions pages
    8. Remaking print for a millennial audience
    9. Incorporating mobile into the mix
    10. Creating a student media newsroom for the 21st century


    • Dan will provide a list of links with how-tos and case studies to download

    Who should take this training:

    • Student media advisers interested in doing more with digital, mobile and social media
    • Student journalists who are making digital and mobile more of a priority
    • Journalism and media educators who want to launch a successful class project or school-sponsored student news service or media outlet
    • Graduate students, professional journalists and public relations professionals interested in learning more about how the next generation of journalists is innovating and experimenting

    Please feel free to email questions or related areas of interest to Dan prior to the session at [email protected] or post them on the DigitalEd page. He will also take questions throughout the session and leave time at the end for a quick Q&A.

    Date and Time: July 15, 2015 at 1 pm ET / 10 am PT

    Price: $39

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Registration for BigMarker is required.

    About the Instructor:

    Dan Reimold is a journalism professor, student media adviser, author and reporter who writes and presents frequently on student press issues and trends. He founded and maintains the daily student press blog College Media Matters and wrote the book “Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age.”


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