Futures Lab #43: Text-to-Video, Multimedia Stacks and Cloud-based Magazine Publishing

    by Reuben Stern
    January 22, 2014
    This screenshot shows examples of the embeddable features that Newsbound creates for clients

    Reported by Reuben Stern and Olga Kyle.

    This week’s RJI Futures Lab explores tools that make it easier to turn text into video, to create multimedia explanations and to create digital magazines.

    "What we found to our surprise was that people were willing to click or swipe if they're on a touchscreen a lot more than we expected." - Josh Kalven, CEO of Newsbound.

    PART 1: Turning text into video with Guide

    Miami-based tech startup Guide originally offered a system of digital news avatars that could read text on the Web. Now, Guide’s system has been refocused to automatically turn a text story into a video. The company’s founder explains how the revamped tool could be used to expand the work of journalists online.
    Reporting by Laura Davison.
    [To skip directly to this segment in YouTube, click here.]


    For more information:

    Guide CEO & Founder Freddie Laker explains why the team decided to re-direct its efforts to a new product and user base in this blog post.

    Guide, in conjunction with Yahoo, produced a video demonstrating how the technology works. In this video, Guide condenses a 900-word story about Syria into a 60-second video.


    Taking it for a test drive:

    We decided to see for ourselves how the Guide tool works. We uploaded this Kansas City Star sports story about Missouri’s loss in the SEC Championship game. We didn’t alter the text or add any photos. However, the system allows you to do that. This is the result:

    The video needs more images and some text edits to make sense and be complete. The auto-summarization didn’t always make sense, and the algorithm wasn’t able to pull photos for every spot of the video. However, with about 10 more minutes of work to edit the text and pull in some photos from Creative Commons or the newsroom’s own images, and some more human-sounding narration, the video would have been a solid video summary of the text story. Guide’s system is still in development, so accuracy is likely to improve with time.

    PART 2: Creating multimedia stacks with Newsbound

    Newsbound plans to release a tool soon to make it easier for designers to create embeddable explanation “stacks” that incorporate moving images and animation. We visit the Newsbound offices and learn about the stack story format from founder and CEO Josh Kalven.
    Reporting by Teddy Nykiel, Reuben Stern and Olga Kyle.
    [To skip directly to this segment in YouTube, click here.]


    PART 3: Publishing tablet magazines with PRSS

    A recently launched tool called PRSS offers the ability to design digital tablet magazines entirely through a cloud-based web interface. We hear about the system from Co-founder Jochem Wijnands.
    Reporting by Reuben Stern and Olga Kyle.
    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.


    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: cloud interactive magazine publishing stacks start-up technology

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media