X
    Categories: MetricsTools & Resources

Media Metrics Roundup for January 31, 2018

Bloomberg Digital Hires Julia Beizer As Its First Head Of Product
Max Willens / Digiday
Where can a career in audience development lead? Big places.

Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
Andrew Sweeney / MetricShift
Micro-metrics can diagnose and improve low-performing content.

Podcast Listeners Really Are The Holy Grail Advertisers Hoped They’d Be
Miranda Katz / Wired
A month after Apple introduced analytics, we’ve learned that listeners listen to almost everything.

Here’s How To Build A Better Newsletter, According To A Bunch Of Self-Professed Newsletter Nerds
Christine Schmidt / Nieman Lab
Expert tips from HuffPost, The New Yorker, and Vox Media.

Will Comedians Save The Day?
Caty Borum Chattoo / The Laughter Effect
The Center for Media & Social Impact examines comedy’s impact.

Data Can Enhance Creative Projects — Just Look at Netflix
Michael Smith and Rahul Telang / Harvard Business Review
Using analytics to serve passionate audiences with niche content.

More From MetricShift

Which Publishers Benefit Most from Facebook’s News Feed Change?
Varpu Rantala

What Movie Will You See This Weekend? That Depends On Where You Live
Clare Carr

Who Gets The Most Traffic Among Conservative Websites?
Howard Polskin

The New, Smaller Reality for Media Metrics
James Breiner

MetricShift20: Honoring The Leaders in Media Metrics
Jason Alcorn

Upcoming Trainings and Events

FREE! — How to Get Better Newsletter Metrics [Feb. 7]
MediaShift’s Jason Alcorn and Special Guests

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

Comments are closed.