How to Ask Better Questions About Newsroom Analytics
Alyssa Zeisler / MetricShift
‘Why’ and ‘How’ are fundamental, says the Financial Times’ engagement strategist.
5 Social Media Trends That Will Have Maximum Impact In 2018
Guy Sheetrit / Ad Week
Number one: Ephemeral content.
Native Advertising Grows Up Fast, Shedding Its Rogue Image
Rick Edmonds / Poynter
And measurement is getting better.
6 Email Marketing Predictions For 2018
Jeff Slutz / Emma
Number six: Contextual email.
Roll-Up Property Considerations for Google Analytics 360
Samantha Barnes / Luna Metrics
When should you be aggregating data from multiple sites?
How The Most Successful Teams Bridge The Strategy-Execution Gap
Nathan Wiita and Orla Leonard / Harvard Business Review
They spend more time reviewing performance metrics.
More From MetricShift
How to Tell the Story of Metrics Inside Your News Organization
Ryan Sholin
How Much Do Analytics Matter in Podcasting?
Russell Lindley
Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Ian Gibbs
Your Quick Guide to Using LinkedIn to Distribute Content
Liam Corcoran
Upcoming Trainings and Events
Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University
How to Become a Mobile Ninja in the Field [Dec. 5]
Instructor: Judd Slivka, mobile journalism professor
Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television
Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development
5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.