Facebook, News Publishers, And The ‘Demand’ For Video
Matt Navarra / Medium
What if demand for video is fake? Don’t miss the update at the bottom where Facebook’s Head of News Feed responds.
5 Steps To Sharing Analytics Throughout The Newsroom
Liam Corcoran / MediaShift
Will the data positively affect someone’s ability to do their job?
The Youth Are Addicted To Snapchat
Sara Fischer / Axios Media Trends
Engagement with close friends > Facebook’s ‘weak ties.’
Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking
Ross Benes / Digiday
Publishers who sell directly are in a better spot now.
Why Different Video Ad Channels Require Different Success Metrics
Tom Alexander / eMarketer
When social is the last touchpoint in a retargeting campaign.
Everyone Loves Push Alerts, But There Are Problems. Like: What If Readers Don’t Actually Open Them?
Laura Hazard Owen / Nieman Lab
New research identifies looming challenges with push alerts for publishers.
More From MetricShift
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How Metrics Became an Essential Part of ONA17
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MediaShift and the University of North Texas
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Instructor: Filmmaker Kylos Brannon
How to Launch a Podcast [November 8]
Instructor: Megan Calcote of the Educating Geeks podcast
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.