Lydia Polgreen: “The Conversation About the Metrics That Matter Has Really Shifted”
(Ken Doctor / NiemanLab)
The editor-in-chief of the new-look HuffPost talks audience analytics in an interview worth reading.
The New Google Analytics Home Page
(Ajay Nainani / Google)
As a user, I like the changes a lot.
2017 Digital Benchmarks Report
(M+R)
The essential report on nonprofit digital metrics for the 11th year running.
LinkedIn’s New Matched Audiences Feature Just Blew Facebook Custom Audiences Out of the Water for B2B
(AJ Wilcox / MarketingLand)
Will this make LinkedIn a more attractive platform for publishers?
Screen Resolution & Browser Size in Google Analytics
(Rehan Asif / AnalyticsPros)
Use analytics to troubleshoot site layout bugs.
From MetricShift
The Metrics of Outrage by Tim Cigelske
Relaunching a Local Newsletter: Failures, Successes and What We Learned by Sangeeta Singh-Kurtz and Cambria Roth
You Can Measure Podcast Downloads, But What About Ad Delivery? by Thomas Mancusi
13 More Before-and-After Examples of Headline Magic by Kurt Gessler
Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson
The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Video for Social Media [Apr. 26]
> #MetricShift Chat: The Metrics of Fundraising [Apr. 28]
> How to Fact-Check the News [May 3]
> How to Clean Up Your Audio in Video Production [May 17]
> Snapchat for Journalists and Storytellers [Jun. 7]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.