Gannett Applies Test-Focused Approach To Boost Social Traffic
(Sarah Sluis / AdExchanger)
A free A/B tool from ShareThis gave stories a 25% lift in overall reach.
Running the Numbers on a Successful Podcast Membership Drive
(Nick Quah / HotPod)
How Jesse Thorn’s podcast company more than doubled its goal in two weeks.
Tips for Nonprofits on Measuring Social Media Metrics that Matter
(Aine Creedon / Nonprofit Quarterly)
From the 2017 Nonprofit Technology Conference.
What Is the Internet’s Best Ratings System?
(The Ringer)
We’re not responsible for any office arguments this article will start.
I’m Sorry, But Those Are Vanity Metrics
(Lloyd Tabb / Looker)
Tips for honing your team’s instincts around real metrics.
From MetricShift
Case Study: Teach Metrics by Crowdfunding Campus Projects by Jen Doak-Mathewson
The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske
Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland
Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein
How Data Analytics Can Protect Reputations in the Digital Ad Industry by Ian Gibbs
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> #MetricShift Chat: The Metrics of Special Projects [Apr. 14]
> How to Launch a Killer Newsletter [Apr. 19]
> Video for Social Media [Apr. 26]
> How to Fact-Check the News [May 3]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.