Meaningful Analytics Via Snapchat Filters
(Brian Young / Medium)
A clever measurement hack for publishers on Snapchat.
Hearst’s Rob Barrett on The Strategic Use of Big Data
(Peter Krasilovsky / Local Onliner)
He shares the 5 qualities of a failed data strategy.
How The Atlantic Is Scrambling To Keep Readers On Its Own Site
(Lucia Moses / Digiday)
The pendulum continues to swing away from platforms.
Key Metrics For Impact of Your Learning Program
(Marko Gargenta / PlusPlus)
Lessons here for journalism and its mission to educate.
Should Publishers Be More Focused on Conversions?
(Megan Radogna / Parse.ly)
When I tweet, articles get written (?!).
From MetricShift
How Publishers Can Measure Facebook Live Videos by Melissa Luck
How Do You Measure a Relationship in Journalism? by Sebastián Auyanet
How Long Should Your Facebook Videos Be? by Gabriele Boland
By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske
What Can Data Tell Us About Breitbart? by Matt McAllister
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
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> #MetricShift Twitter Chat: Teaching Metrics in Journalism School [Mar. 24]
> Getting Started With Virtual Reality [Apr. 5]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.