Instagram Stories Is Stealing Snapchat’s Users
(Josh Constine / TechCrunch)
Here’s the impact for content producers.
Sundance Turns Its Lens On Climate Change, Environment
(Media Impact Funders)
The festival has never before focused on driving action around a particular social issue.
Should Local News Open Its Heart to Emojis?
(Tom Grubisch / Street Fight)
A San Francisco company offers packages designed to start conversation.
Why There’s No Perfect Time to Post on Facebook
(Ash Read / Buffer)
Pull quote: “Businesses will win because of the content, not the timing.”
Post-Purchase Emails: How to Boost Retention and LTV
(Danny Wong / CXL)
Deep dive: Are your transactional emails doing all they can?
From MetricShift
5 Secrets to How Food Videos Go Viral on Social by Gabriele Boland
Test, Test, Test! Lessons from Mic’s Data-Driven Newsletter by Tamara Power-Drutis and Sangeeta Singh-Kurtz
The Most Engaging Stories, According to Chartbeat by Tim Cigelske
Journalism and Analytics: A Starter’s Guide to the Research by Nicole Blanchett Neheli
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> How to Launch a Podcast [Feb. 8]
> Getting Started with 360° Video [Feb. 15]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
> How to Boost Engagement with User and A/B Testing [Mar. 1]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.