How Axios Will Approach Content, Including Native Ads
(Max Willens / Digiday)
“We watch how much time an advertiser’s message stays in your feed.” Is this what next-generation measurability looks like?
Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers
(Peter Kafka / Recode)
Only videos that hold viewers attention for 90 seconds are eligible.
Machine Learning Is Better Than Stats In Business
(David Gonzalez / Medium)
Maybe we skip the whole analysis thing and let robots do the work.
“Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017
(Allie VanNest / Parsely)
Less important? Platforms, video and ad blockers.
Gartner Announces Data & Analytics Summit 2017
(Gartner)
This year’s summit is March 6-9 in Grapevine, Texas.
From MetricShift
#MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
The Opportunity for Journalists Who Get Metrics by Tim Cigelske
How to Fight Fake News and Misinformation? Research Helps Point the Way by Elia Powers
It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences by Lindsay Green-Barber
Upcoming Trainings & Events
> Multi-Platform Storytelling in Journalism [Jan. 11]
> #MetricShift Chat: Careers for Journalists in Metrics & Impact [Jan. 13]
> Smartphone Production in the Classroom [Jan. 18]
> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
> How to Launch a Podcast [Feb. 8]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.