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    Categories: MetricsTools & Resources

Media Metrics Roundup for September 21, 2016

I Went to the Toxic NJ Comedy Show at WFMU’s Monty Hall and All I Got Was a Letter to Chris Christie

(Simon Galperin / Medium)
Journalism plus comedy equals impact in this project from the Center for Investigative Reporting.

Twitter’s New, Longer Tweets Have Arrived

(Casey Newton / The Verge)
Finally. GIF away, friends.

The Metrics of Media — Why 1 Billion Is The New Million

(Paul Berry / RebelMouse)
Is total reach on social media is “the new unique visitor”?

Email Newsletters Might Save Journalism — Here’s Why

(Jason Calacanis / Medium)
Inside.com bets against a mass audience strategy.

Engagement Soars as Newsweek Takes a New Approach to Video

(Greg Dool / Folio)
People watched for more than 20 minutes.

From MetricShift

The Power of Empathy, Personal Narrative and More Lessons from the Story Movements Conference by Elia Powers

Parsely Finds More Page Views for Stories About Trump than Clinton by Conrad Lee

DigitalEd: Smarter Audience Analytics for Journalists by Ben DeJarnette

Influencers and Community Help Boost Instagram Video Views by Gabrielle Boland

Branded Content May Be King, But It’s Still Accountable to Someone by Ian Gibbs

Why Journalists Can No Longer Ignore Snapchat by Tim Cigelske

Upcoming Trainings & Events

> #MetricShift Chat: The Metrics of Investigative Reporting [Sept. 23]
Using Twitter to Cover Live Events [Sept. 28]
> Collab/Space Chicago: The Business of VR [Sept. 30]
How to Host Great Live Media Events [Oct. 5]
Smarter Audience Analytics for Journalists [Oct. 6]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

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