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    Categories: MetricsTools & Resources

Media Metrics Roundup for November 22, 2017

How To Tell The Story of Metrics Inside Your News Organization
Ryan Sholin / MetricShift
Great, practical tips from a veteran of newsroom analytics.

Google’s Chatbot Analytics Platform Chatbase Launches To Public
Sarah Perez / TechCrunch
The dashboard lets developers track metrics like active users, sessions and retention.

Google Referrals Up 17% On The Year With AMP Traffic
Clare Carr / Parse.ly
Parse.ly has added AMP data to its referral dashboard and shares some results.

Best Practices In Gauging The Impact Of Investigative Journalism
Global Investigative Journalism Network
GIJN’s new 34-page report was released last week in Johannesburg.

The Enhanced Art Of Writing Headlines
Terri Walter / Chartbeat
One takeaway: When testing, alternate headlines win about 62% of the time.

Get Great At Converting App Users Into Members
Dick McPherson / Greater Public
7 tips for how public media stations can cultivate NPR One listeners.

More From MetricShift

How Much Do Analytics Matter in Podcasting?
Russell Lindley

Harvard Experiment Finds Large Effects From Small News Outlets
Jason Alcorn

‘Trust in News’ Study Shows More Trust for Print Publications Than Digital
Ian Gibbs

Your Quick Guide to Using LinkedIn to Distribute Content
Liam Corcoran

ICFJ Study: Global Newsrooms Are Falling Behind in Analytics
Jason Alcorn

Upcoming Trainings and Events

Design Thinking: Story Design and Testing [Nov. 29]
Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

How to Become a Mobile Ninja in the Field [Dec. 5]
Instructor: Judd Slivka, mobile journalism professor

Facebook Live for Journalists [Dec. 6]
Instructor: Melissa Luck, Asst. News Director at KXLY television

Transmedia Storytelling in Journalism [Dec. 13]
Instructor: Kevin Moloney, Professor at Ball State University’s Center for Emerging Media Design and Development

5 Tech Tools to Improve Your Reporting [Jan. 10]
Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.