How Will Changes in Google AMP Results Affect Your Newsroom?
Chelsey Heath / MediaShift
New SEO strategies make faster-loading pages even more important.
Thoughts On Medium’s “Clap” Feature And Content Compensation
M.G. Siegler / 500ish Words
Sure it’s hackable with a banana, but is the Clap feature smarter than it looks?
The Problem With Medium’s New Metric: Public Vs Private Analytics
Thomas Baekdal
Claps, like YouTube views, force publishers to compete on inaccurate public metrics.
George Xing Shares The Data Strategy Behind Lyft’s Explosive Growth
Emi Tabb / Mixpanel
Lesson: Invest in the less-sexy side of analytics
The Fledgling Fund Offers Insights On Funding Virtual Reality
Diana Barrett / Media Impact Funders
How one funder is learning about the impact of VR.
Want More Audience Engagement In Video Form? This Startup Is Betting There’s A Business In There
Stav Dimitropoulos / Nieman Lab
Are video call-outs a helpful new engagement tool?
More From MetricShift
How to Collect Data Without Being Creepy
by The Coral Project
Why Impact Became a Crucial Metric for Local News
by Jason Alcorn
Can Ad Tech Use Engaged Time Metrics To Fix Publishing?
by Brent Merritt
The Coral Project’s Guide to Community Metrics
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How Top Publishers Are Restoring Trust on Social
by Gabriele Boland
Upcoming Trainings and Events
Motion Graphics for Social Media [Aug. 30]
Making Sense of Local Metrics [Sep. 6]
How to Verify Photos and Videos [Sep. 20]
Journalism School Hackathon: Sports + Health [October 20-22]
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.