‘The Audience There is Huge’: A Guide to the Most Popular Publisher Facebook Video Hacks
(Lucia Moses / Digiday)
Ethical? Successful.
Analysis Shows Declining Engagement With Trump’s Tweets
(Jonathan Lemire and Maureen Linke / AP)
His most tweeted word is “Great.”
The Very Best Digital Metrics For 15 Different Companies!
(Avinash Kaushik / Occam’s Razor)
What the metrics guru thinks newspapers should measure. (Scroll halfway down.)
Why People Subscribe and What It Says About the Future of Journalism
(American Press Institute)
53 percent of Americans pay for news.
How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
(Natalie Johnson / Coca-Cola)
Measure conversations and social engagement for individual stories.
From MetricShift
Instant Articles Continue to Outperform Regular Links on Facebook by Gabrielle Boland
Report: Public Media Beats Other Non-Profits in Monthly Giving, Email Metrics by Jason Alcorn
How Publishers Can Navigate the Metrics of Outrage by Tim Cigelske
Relaunching a Local Newsletter: Failures, Successes and What We Learned by Sangeeta Singh-Kurtz and Cambria Roth
You Can Measure Podcast Downloads, But What About Ad Delivery? by Thomas Mancusi
13 More Before-and-After Examples of Headline Magic by Kurt Gessler
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> How to Fact-Check the News [May 3]
> How to Clean Up Your Audio in Video Production [May 17]
> How to Use Instagram as a Reporting Tool [May 24]
> How to Get the Most Out of Content Analytics [May 31]
> Snapchat for Journalists and Storytellers [Jun. 7]
> How to Measure Impact in Journalism [Jul. 19]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.