Don’t Call it a Newsletter: Tips from Tobias van Schneider
(MailChimp)
So many nuggets of measurement wisdom here.
When Bad Metrics Are Good Metrics
(Mikael Fløysand / Medium)
A case study from the world of web design.
How Reader Engagement Helped Unearth the Shell Tape
(Ernst-Jan Pfauth / De Correspondent)
Connecting engagement to impact.
Instructions for Implementing Google Optimize
(Sean McQuaide / LunaMetrics)
How to get started with Google’s A/B testing tool.
Twitter’s New Order
(Will Oremus / Slate)
The algorithm is a year old. Did it help bring us Trump?
From MetricShift
How Long Should Your Facebook Videos Be? by Gabriele Boland
By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement by Tim Cigelske
What Can Data Tell Us About Breitbart? by Matt McAllister
Metrics Goals: Are You in the Entertainment or Work Business? by Kevin Mireles
How Newsletter Metrics Can Turn Into Revenue by Tamara Power-Drutis and Sangeeta Singh-Kurtz
Germany’s Largest Daily Partners with Analytics Startup by Benjamin Bathke
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> #MetricShift Chat: The Metrics of Comments [Mar. 10]
> Getting Started With Virtual Reality [Mar. 15]
> Facebook Live for Journalists [Mar. 22]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.