Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting
(Marty Swant / Adweek)
It’s part of a big push by Snap to improve measurement.
Top 3 Social Media Monitoring Products of 2016 (and 2 Contenders for 2017)
(NewCo Shift)
A couple of these are new to us — and maybe to you.
A Billion Dollar Gift For Twitter
(Anil Dash / Startup Grind)
Q. How can Twitter save itself? A. “Stop using meaningless metrics as your measure of success.”
Google Helping Mobile Publishing? Some Publishers Are Not So Sure
(Daisuke Wakabayashi / New York Times)
The tradeoffs with AMP are too steep, especially for smaller publishers.
Instagram is Positioned to Become a Video Powerhouse in 2017
(Allie VanNest / Parse.ly)
TechCrunch’s Director of Audience Development thinks so, at least.
From MetricShift
How to Fight Fake News and Misinformation? Research Helps Point the Way by Elia Powers
It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences by Lindsay Green-Barber
Storyclash’s Top Social Media Interactions for Publishers and Stories in 2016 by Manuel Brosch
The Best Publishers of the Year on Facebook and Instagram by Liam Corcoran
Foundations Take Myriad Approaches to Combat Misinformation, Fake News by Elia Powers
Upcoming Trainings & Events
> Multi-Platform Storytelling in Journalism [Jan. 11]
> Smartphone Production in the Classroom [Jan. 18]
> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.