Email Newsletters Have A Measurement Problem
(Lucia Moses / Digiday)
Should publishers give agencies more data?
Facebook Says It Found More Miscalculated Metrics
(Mike Shields / Wall Street Journal)
Signs of panic as external monitoring and audits are promised.
Nielsen Launches Digital Ad Ratings Publisher Insights
(Nielsen)
Better ad campaign data for publishers.
How Would You Measure The Success Or Failure Of A Product?
(StellarPeers)
This metrics interview question doubles as a terrific team exercise.
Multiple Metrics for Measuring Chatbots
(David Berkowitz / Advertising Age)
14 measurement options to get you thinking.
From MetricShift
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske
Study Examines OVEE, a New Tool for Collaborative Viewing, Measuring Impact by Sharan Sklar
How Trinity Mirror’s In-House Analytics Platform Helps Journalists by Rob Hammond
Can Short Documentaries Help Legacy Newsrooms Engage? by Jason Alcorn
Live-Blog: Election Day Highlights on Social, Digital Media by Mark Glaser
Upcoming Trainings & Events
> Smarter Audience Analytics for Journalists [Nov. 30]
> How to Build and Teach an Online Course [Dec. 7]
> #MetricShift Twitter Chat [Dec. 9]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.