Eight Lessons the Economist Social Media Team Learned
(Denise Law / Medium)
Insight and examples from a year of growth.
Looking at Metrics? Here are 55 Questions to Consider First
(Andrew Losowsky / Poynter)
If you read Melody Kramer’s list of 50 metrics, you’ll want to read this too.
The Google Analytics Audit Checklist
(Tim Allen / Distilled)
The out-of-the-box setup isn’t so good, so let’s fix it.
The New York Times is Trying to Narrow the Distance Between Reporters and Analytics Data
(Shan Wang / NiemanLab)
The Times had a “last-mover advantage” in building an in-house dashboard.
The Growing Trend in Audience Metrics
(Glenn Schutz / Folio)
Print brands are getting into the metrics game too.
From MetricShift:
How the Los Angeles Times Located Students from ’06 Immigration Protests by Daniela Gerson
Big Data, Smart Data, Fast Data…. Creative Data? by Ian Gibbs
How Podcasts Could Impact Political Reporting by Tim Cigelske
What NewsWhip Learned From Analyzing 30 Days of Facebook Live Videos by Liam Corcoran
4 Tips to Increase Metrics by Highlighting Your Archives by Tim Cigelske
How to Measure SEO Success for Recent Content by Joel Abrams
How Will Facebook’s Algorithm Changes Impact Your Newsroom? by Allie VanNest
Why Pageviews Matter in Measuring Native Ads by Kunal Gupta
Upcoming Trainings & Events:
> How to Live-Tweet Events [July 27]
> #MetricShift Chat: Training Your Newsroom [August 8]
> Advanced Social Media Engagement [August 10]
> How to Measure Impact in Journalism [August 17]
> Collab/Space Chicago: The Business of VR [Sept. 30]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.