The best stories about metrics, analytics and measuring impact curated by Jason Alcorn weekly.
How The Washington Post Grew Digital Subscriptions 145 Percent
(Lucia Moses / Digiday)
Email newsletters, opinion and politics coverage, faster load times and more.
Buffer for Instagram is Here
(Kevan Lee / Buffer)
A million engagement editors are cheering.
Why the “One Metric” is More Complicated than it Sounds
(Nichole Elizabeth DeMeré / Medium)
How to be successful with lean analytics in your organization.
Young and Old News Consumers Want to Get their News in Very Different Ways, says Pew
(Ricardo Bilton / NiemanLab)
70 percent of young news consumers prefer to only get news on mobile devices.
You Want the Good News or the Bad News?
(Dave Pell / Medium)
The popular NextDraft editor wonders about the effect of covering bad things.
From MetricShift:
How Will Facebook’s Algorithm Changes Impact Your Newsroom? by Allie VanNest
Why Pageviews Matter in Measuring Native Ads by Kunal Gupta
5 Steps to Execute Metrics That Matter by Alexa Roman
#MetricShift Chat: Measuring Video for News by Tim Cigelske
3 Tips for Publishers in Wake of Facebook’s News Feed Algorithm Change by Liam Corcoran
3 Ways to Put News Metrics to Work by Olivia Henry
Upcoming Trainings & Events:
> Beyond Pageviews: Optimizing Analytics [July 13]
> #MetricShift Twitter Chat: Live Video Metrics [July 15]
> Snapchat for Journalists and Storytellers [July 20]
> How to Live-Tweet Events [July 27]
> Advanced Social Media Engagement [August 10]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.