How Quartz is Reinventing the Email Newsletter
(Greg Dool / Folio)
I’ll give you a hint: It involves 15,000 ad industry execs in Cannes.
Why Publishers’ Engagement Metrics are All Over the Map
(Lucia Moses / Digiday)
Getting the right data is important for driving social media referrals.
NPR’s Use of Preferred Audience Tags on Facebook
(Dan Frohlich / NPR Social Media Desk)
How to reach niche audiences with your news.
5 Ways Mapping Can Help You Increase Media Impact
(Jessica Clark / Media Impact Funders)
Terrific ideas from this week’s Media Impact Forum.
10 Things We Learned by Analyzing 9 Million Comments
(Ashley Muddiman and Talia Jomini Stroud / Engaging News Project)
Comments soared after a redesign at The New York Times.
From MetricShift:
How Curated Content Can Increase Facebook Reach by Briana Milligan
Why It’s OK to Share This Story Without Reading It by Tim Cigelske
5 Metrics Takeaways for Non-Profit News from INN Day 2016 by Jason Alcorn
Practicing What They Preach: J-School News Services Track Engagement and Impact by Elia Powers
How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer
J-Schools Try Different Approaches to Training Aspiring Engagement Editors by Elia Powers
4 Takeaways from Pew’s Social Media News Report by Tim Cigelske
Upcoming Trainings & Events:
> Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
> Beyond Pageviews: Optimizing Analytics [July 13]
> Snapchat for Journalists and Storytellers [July 20]
> #MetricShift Twitter Chat: Live Video Metrics [July 8]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.