CNN Claims ‘Cross-Media’ Audience of 174 Million
(Mark Joyella / AdWeek)
CNN is using a new product that claims to measure cross-platform, unduplicated reach.
Moz Launches Comprehensive Keyword Research Tool "Keyword Explorer"
(Greg Finn / Search Engine Land)
Go nuts with Moz's new keyword tool!
Instagram's Carousel Ads Now Support 60-Second Videos
(Matt McGee / Marketing Land)
Instagram jumps on the video ad bandwagon.
New York Times Co. Reports Loss as Digital Subscriber Base Grows
(Sydney Embers / The New York Times)
Curious about NYTimes metrics and revenue numbers? Look no further.
BBC's Weekly Global Audience Rises to Record 348 million
(BBC)
How about the BBC metrics? Here you go!
Track HTML5 Video Events using Google Analytics and Javascript
(Matt West / Medium)
If you’re not a coder, pass this one along to your web developer.
From MetricShift:
How to Take Advantage of Facebook’s Algorithm Tweak by Tim Cigelske
Making Sense of Engagement Editors, Social Metrics and Analytics by Kira Hoffelmeyer
Pulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last? by Allie VanNest
How the ‘Inverted Impact Pyramid’ Can Make a Hyperlocal Story Go International by Simon Galperin
A Faster FT.com: How Slow Websites Damage Publishers’ Revenue by Matt Chadburn & Gadi Lahav
How Statsbot for Slack Can Integrate Analytics into Your Daily Routine by Alexandra Kanik
Upcoming Trainings & Events:
> Media Metrics 101 [May 11]
> #MetricShift Twitter chat: Metrics for Non-Profits [May 13]
> How to Automate Social Media [May 25]