Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself
(Jesse Weaver / Medium)
Attention metrics are all about time and money. And we’re running out of time.
Engagement Hierarchy: Core Actions
(Sarah Tavel / Medium)
Why audience growth is a vanity metric, and how to turn it into a quality metric.
#ONALondon First Session: ‘People You May Know: Your Audience’
(Alison Gow / Headlines and Deadlines)
Follow along #ONALondon’s First Keynote session with Gow’s synopsis and takeaways.
Documenting Impact: OVEE Screening & Chat Featuring “Girl Rising”
(Media Impact Funders)
Join Media Impact Funders in a discussion on the impact of documentary filmmaking.
Nearly 80 Percent of Social Media Time Now Spent on Mobile Devices
(Greg Sterling / Marketing Land)
A breakdown of social media consumption by mobile devices and platform. Don’t worry, there are lots of charts.
From MetricShift:
Getting Started with Newsletter Analytics by Jason Alcorn
The Importance of Looking Back to Move Ahead by Robert Gates
March Madness Through Media Analytics by Ben Probert
4 Ways to Measure Success on Instagram by Tim Cigelske
Analyzing NPR’s Facebook Publishing Times by Dan Frohlich
Futures Lab Update #145: SXSW 2016 and VR Analytics by Reuben Stern
Upcoming Trainings & Events:
> Snapchat for Journalists [TODAY]
> #MetricShift Twitter Chat [April 8]
> Great Mobile Tools for Reporting [April 19]
> Advanced Smartphone Videography [April 27]
> How to Automate Social Media [May 3]