Carebot Design Principles
(Livia Labate / NPR)
Developer Livia Labate talks about why user-centered design is so important in creating newroom tools like Carebot.
How BuzzFeed, Guardian US, NBCUniversal and NPR are Engaging Audiences with a Mobile-First Approach
(Shazna Nessa / Knight Foundation)
The SXSW panel shares the importance of understanding how mobile users interact with and feel about your content.
Colleges & Universities Need To Buy Social Media Monitoring Software
(Liz Gross)
Social analytics tools don’t replace people, but they do help people maximize their efforts.
Sponsored Content vs. Editorial Content: Does it Have to Be Either/Or?
(John Levitt / Parse.ly)
The shift from flashy, on-screen ads to sponsored articles has us wondering about the best ways to leverage this type of content.
2016 Social Media Madness Bracket Predictions
(Alex York / Sprout Social)
Why not use analytics to pick your March Madness bracket?
Click, Click, Give
(Angela Rastegar Campbell / Stanford Social Innovation Review)
SSIR talks about using audience analytics to contextualize outreach and giving campaigns based on how people who give connect with your content.
From MetricShift:
#CMANYC16: Measuring Success with the Right Analytics Tools by Anjanette Delgado
From Predictions to Tutorials: A MetricShift Quarterly Coverage Review by Alexandra Kanik
#MetricShift Chat: Best Metrics Tools for the Job by Tim Cigelske
Using Site Analytics to Understand and Improve Audience Engagement by Alexandra Kanik
Remix: How to Create a Social Media & Analytics Class by Dale Blasingame
A Closer Look at How Pageviews Have Evolved Over Time by Allie VanNest
Upcoming Trainings & Events:
> #MetricShift Twitter Chat [March 25]
> Hack the Gender Gap: A Women’s IoT Makeathon at WVU [April 1]
> Snapchat for Journalists [April 6]
> Great Mobile Tools for Reporting [April 19]
> Advanced Smartphone Videography [April 27]
> How to Automate Social Media [May 3]