The Complexities Of Converting Readers Into Subscribers
Lucinda Southern / Digiday
Heading toward more sophisticated measurement.
What Good Metrics Look Like
Marty Weiner / Medium
Must Read: Reddit’s CTO uses Star Wars to explain measurement.
How Roman Mars Used President Trump To Become The Beyoncé Of Podcasting
Benjamin Muller / Poynter
The story (and download metrics) of a side project-turned-hit podcast.
Salesforce Releases Fourth Annual “State of Marketing” Report
Jon Suarez-Davis / Salesforce
Artificial intelligence is eating analytics.
Turn To Email For Millennial Engagement
Jess Nelson / MediaPost
Study: About half of Millennials have made three or more recent purchases over email.
From MetricShift
Opinary Case Study: How to Ask More Engaging Questions by Simon Galperin
Using Student Media to Teach Digital Analytics by Louisa Ha
Trust Rated News: The People’s Metric by Chase Palmieri
How to Use CrowdTangle in the Classroom by Jessica Pucci
How ICIJ Measured Impact of Its Global Investigation into the World Bank by Jason Alcorn
Upcoming Trainings and Events
How To Make Social Videos with Impact [June 21]
#MetricShift Chat: The Metrics of Subscriptions [June 23]
How to Use Instagram as a Reporting Tool [June 28]
How to Solve Legal Issues on Social Media [July 12]
How to Measure Impact in Journalism [July 19]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.