As Facebook Focuses on Video, Engagement for Top Publishers Declines
(Mathew Ingram / Fortune)
Likes, sharing, and comments all fell sharply.
Announcing Data Studio: Our Free, New, Data Visualization Product
(Google Analytics Solutions)
You can now create and share dashboards using data from Google Analytics, Google Sheets, and tons of other sources.
Nearly Half of U.S. Adults Get News on Facebook, Pew Says
(Joseph Lichterman / Nieman Lab)
Admittedly, it’s kind of an accident. We stumble onto news while looking at friends’ pictures or chatting, according to the report.
One Month In: What CNN Has Learned from Facebook Messenger Bots
(Jessica Davies / Digiday)
Clinton and Trump stories are popular. Meet the new platform, same as the old platform?
2016 Mobile Adblocking Report
(PageFair)
Ads are mostly awful → The number of people using adblockers keeps going up. Here’s a deep-dive report on the trend.
From MetricShift:
How Audiences are Using Facebook Reactions for 20 Publisher Pages by Liam Corcoran
How Publishers Can Drive Traffic with Email Newsletters by Jonathan Abrams
Parse.ly’s Slackbot Helps Users Learn About Their Audiences by Alexander Lourenco
Audience Currencies in the Age of Big Data by Jacob L. Nelson and James G. Webster
#MetricShift Chat: Measuring Email Newsletters by Tim Cigelske
Facebook Should Treat Smaller Publishers More Fairly. Here’s How. by Todd Reubold
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Measuring Impact with Molly de Aguiar, Tim Griggs, Jessica Pucci and Even More Special Guests [June 10]
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Beyond Pageviews: Optimizing Analytics [July 13]