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    Categories: MetricsTools & Resources

Media Metrics Roundup for February 7, 2018

Twitter Is Sending More Clicks To Publishers As Facebook Sends Fewer, New Data Show
Alex Kantrowitz / BuzzFeed News
Twitter referrals are rising, according to data from SocialFlow.

How To Write For MetricShift
Jason Alcorn / MediaShift
A call for contributors.

Sometimes, Impact Isn’t All It’s Cracked Up To Be
Jason Grotto / ProPublica
An official claimed to respond to your reporting? Be skeptical, or else.

January Social Media Platform Changes: Full Roundup
Tory Starr / WGBH Social
A “seismic” month on social media.

Public TV Begins Counting ‘Invisible Audiences’ For Education Content
Karen Everhart / Current
Beyond Nielsen Ratings: “Vegas PBS tracks 27 education-related data points.”

Opinary Is Building New Tools To Help News Orgs Use Polls To Inform Their Coverage
Ricardo Bilton / Nieman Lab
Can Opinary build a better audience insights dashboard?

More From MetricShift

4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
Mark Schiefelbein

Why Scroll Depth Is A Key Metric for Individual Pages and Article Formats
Andrew Sweeney

Which Publishers Benefit Most from Facebook’s News Feed Change?
Varpu Rantala

What Movie Will You See This Weekend? That Depends On Where You Live
Clare Carr

Who Gets The Most Traffic Among Conservative Websites?
Howard Polskin

Upcoming Trainings and Events

FREE! — How to Get Better Newsletter Metrics [Feb. 7]
MediaShift’s Jason Alcorn and Special Guests

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.