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    Categories: MetricsTools & Resources

Media Metrics Roundup for February 14, 2018

How The Wall Street Journal’s Facebook Strategy Helped Double Social Subscriptions
Simone Flueckiger / WAN-IFRA
Expert advice for using Facebook as an acquisition channel.

The 15 Biggest Local News Sites on Facebook in January
Liam Corcoran / MetricShift
The New York Post and the Los Angeles Times lead the list.

How Long Should You Run Your A/B Test?
MailChimp
These are best practices for testing opens, clicks and revenue.

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
David Cohen / Adweek
The new methodology counts organic reach like paid reach. (Did you know organic reach used to include posts that users never saw?!)

Consumers Give Up On Slow Content
Sara Fischer / Axios
Speed matters, so here’s some new Adobe Consumer Content Survey data to share with your boss.

Organizations That Turn Data Into Insights Are Gaining Competitive Advantage Through Improved Connections With Consumers
Sam Ransbotham and David Kiron / MIT Sloan Management Review
A big new executive survey shows that the competitive advantage from analytics continues to grow.

More From MetricShift

How The Financial Times Uses Reader Feedback To Launch And Test New Features
Monica Todd and Moshe Raphaely

How To Write For MetricShift
Jason Alcorn

4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
Mark Schiefelbein

Which Publishers Benefit Most from Facebook’s News Feed Change?
Varpu Rantala

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.