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    Categories: MetricsTools & Resources

Media Metrics Roundup for September 6, 2017

How Do We Measure Long-Term Impact In An Era Of Sensationalism And Fake News?
Tim Cigelske / MediaShift
Professionals have to lead when metrics point us astray.

Social Media Platform Changes You May Have Missed In August
Tory Starr / WGBH Social
Need-to-know updates from Reddit, Facebook and more. Welcome back from vacation!

Facebook Engagement For Brands And Publishers Falls 20% In 2017
Steve Rayson / BuzzSumo
Image posts and link posts have seen the biggest decline.

Consumers Are Still Email Obsessed, But They’re Finding More Balance
Kristin Naragon / Adobe
Users want email from you, according to Adobe’s third annual consumer survey.

Once A Running Joke, LinkedIn Is Suddenly A Hot Social Network. Here’s What Changed.
Dan Tynan / AdWeek
New measurement tools make LinkedIn more attractive to marketers.

The Pivot To Slow Page Loads: Latency Is A Major Headache For Video-Crazy Publishers
Ross Benes / Digiday
Video ads are killing page load times, which hurts traffic.

More From MetricShift

How Will Changes in Google AMP Results Affect Your Newsroom?
Chelsey Heath

How to Collect Data Without Being Creepy
The Coral Project

Why Impact Became a Crucial Metric for Local News
Jason Alcorn

Can Ad Tech Use Engaged Time Metrics To Fix Publishing?
Brent Merritt

How Top Publishers Are Restoring Trust on Social
Gabriele Boland

Upcoming Trainings and Events

Making Sense of Local Metrics
TODAY!
Instructor: Jason Alcorn, MetricShift Editor

How to Verify Photos and Videos
September 20
Instructor: Aric Toler, Analyst at Bellingcat

Journalism School Hackathon: Sports + Health
October 20-22
MediaShift and the University of North Texas

Hack the Gender Gap: A Women’s Hackathon on Diversifying AI
November 9-11
MediaShift and West Virginia University

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

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