5 Chatbots To Help You Analyze Ad Campaigns Right In Slack, Facebook Messenger & Google Sheets
Ginny Marvin / Marketing Land
Get alerts from your Facebook ad campaigns and much more.
19 Social Media Platform Changes You May Have Missed In July
Tory Starr / WGBH Social Media Team
Evaluating stories from NPR One on completion
How To Make Local Listeners Care About Your Story
Tamar Charnay and Nick Deprey / NPR Training
What kind of stories have the highest completion rate?
Paying To Promote News Stories On Facebook Is The Ad World’s Favorite New Tactic
Alex Kantrowitz / BuzzFeed News
Positive news stories, of course.
Slate Uses Podcasts To Drive Paid Memberships
Max Willens / Digiday
Hundreds of new subscribers during “Pledge Week.”
From MetricShift
Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske
How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger
How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm
Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt
The Problem with Short-Sighted Metrics by Tim Cigelske
Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest
Upcoming Training and Events
How to Solve Legal Issues on Social Media [Aug 16]
How to Use Podcasts in the Classroom [Aug. 23]
Motion Graphics for Social Media [Aug. 30]
Journalism School Hackathon: Sports + Health [October 20-22]
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.