Why Impact Became a Crucial Metric for Local News
Jason Alcorn / MediaShift
GateHouse Media wants to talk about impact.
The War For Attention
Sara Fischer / Axios
“Tech companies are crushing media at this game.” And use the daily active users metric to prove it.
Buzzfeed’s Food-Fest Series ‘Worth It’ Has Racked Up 280 Million Views — And Cable TV Should Be Worried
Mike Shields / Business Insider
How to measure digital video by broadcast standards.
Newsrooms Might Have To Get Bigger, Go Deeper To Unlock Reader Revenue
Matt DeRienzo / Editor & Publisher
Newsroom cuts haven’t affected traffic, but what happens when loyalty becomes your key metric?
The HuffPost’s Tabloid-Style Homepage Is Paying Dividends
Max Willens / Digiday
Direct-to-homepage traffic is up 23 percent over 2016.
At The Heart Of Impact Measurement, Listening To Customers
Tom Adams, Matt Ripley & Ashley Speyer / Stanford Social Innovation Review
Motivate managers by comparing their key metrics predictions to actuals.
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Brent Merritt
The Coral Project’s Guide to Community Metrics
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How Top Publishers Are Restoring Trust on Social
Gabriele Boland
What’s The Goal Of A News Site Homepage in 2017?
Jason Alcorn
How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry
Julia Haslanger
Upcoming Training and Events
How to Use Podcasts in the Classroom [Aug. 23]
Motion Graphics for Social Media [Aug. 30]
Making Sense of Local Metrics [Sep. 6] MetricShift Training
How to Verify Photos and Videos [Sep. 20]
Journalism School Hackathon: Sports + Health [October 20-22]
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.