Facebook Tries to Prove Instant Articles Beat Mobile Web
Josh Constine / TechCrunch
The new tool for publishers compares referral traffic.
Bringing Measurement To Podcasts
Charlie Kammerer and Jim Lehnhoff / Digital Content Next
Slate’s chief revenue officer brings the receipts when it comes to podcast advertising.
The New Yardsticks Of Investigative Journalism
Jeff Kelly Lowenstein / Columbia Journalism Review
A few interesting nuggets about what’s coming buried in a story we already know.
Social Media Is For Branding and Engagement, Not Traffic or Revenue
Alfred Lua / Buffer
Falling referral traffic is the first reason.
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Tom Grubisch / Street Fight
An interview about metrics with Gannett’s Jason Jedlinski.
From MetricShift
How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm
Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt
The Problem with Short-Sighted Metrics by Tim Cigelske
Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest
4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics by Stephen W. Marshall and Melanie B. Richards
Upcoming Trainings and Events
Use Google Apps to Workflow Like a Pro [July 26]
FREE TRAINING! How to Get Better Video Metrics [July 27]
How to Solve Legal Issues on Social Media [Aug 16]
How to Use Podcasts in the Classroom [Aug 23]
Motion Graphics for Social Media [Aug 30]
Journalism School Hackathon: Sports + Health [October 20-22]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.