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    Categories: MetricsTools & Resources

Media Metrics Roundup for July 26, 2017

Facebook Tries to Prove Instant Articles Beat Mobile Web

Josh Constine / TechCrunch

The new tool for publishers compares referral traffic.

Bringing Measurement To Podcasts

Charlie Kammerer and Jim Lehnhoff / Digital Content Next

Slate’s chief revenue officer brings the receipts when it comes to podcast advertising.

The New Yardsticks Of Investigative Journalism

Jeff Kelly Lowenstein / Columbia Journalism Review

A few interesting nuggets about what’s coming buried in a story we already know.

Social Media Is For Branding and Engagement, Not Traffic or Revenue

Alfred Lua / Buffer

Falling referral traffic is the first reason.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Tom Grubisch / Street Fight

An interview about metrics with Gannett’s Jason Jedlinski.

From MetricShift

How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm

Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt

The Problem with Short-Sighted Metrics by Tim Cigelske

Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest

4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics by Stephen W. Marshall and Melanie B. Richards

Upcoming Trainings and Events

Use Google Apps to Workflow Like a Pro [July 26]

FREE TRAINING! How to Get Better Video Metrics [July 27]

How to Solve Legal Issues on Social Media [Aug 16]

How to Use Podcasts in the Classroom [Aug 23]

Motion Graphics for Social Media [Aug 30]

Journalism School Hackathon: Sports + Health [October 20-22]

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.

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