BuzzFeed’s Quest For Impact In The Viral News Era
(Noah Robischon / Fast Company)
Here are Jonah Peretti’s ideas on how to measure impact.
The ‘Serial’ Team’s New Podcast, ‘S-Town,’ Tops 10 Million Downloads in Four Days
(Todd Spangler / Variety)
Context for the reboot’s big numbers.
Analysis Without Benchmarks: An Approach for Measuring the Success of Innovation Projects
(Sarah Schmalbach / The Guardian Mobile Innovation Lab)
A terrific behind-the-scenes look at developing new metrics for mobile.
4 Simple Ways to Boost Email Engagement
(McKenzie Gregory / Emma)
Lessons from consumer marketing.
Vice: “At the Crux of Everything We Do, We Want to Tell a Story”
(Liam Corcoran / NewsWhip)
Reach still matters.
From MetricShift
The Continuing Impact of ‘All the President’s Men’ in the Age of Trump by Tim Cigelske
Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland
Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein
How Data Analytics Can Protect Reputations in the Digital Ad Industry by Ian Gibbs
How Personalization Can Rebuild Trust in Media by Jason Alcorn
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Getting Started with VR Production [Apr. 5]
> How to Launch a Killer Newsletter [Apr. 19]
> Video for Social Media [Apr. 26]
> How to Fact-Check the News [May 3]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.